Quality Score

What is Quality Score? Quality Score is a fundamental metric in online advertising, particularly in platforms like Google Ads. It’s a measure used to evaluate the quality and relevance of advertisements, keywords, and landing pages in relation to user search...

Page Authority

Understanding Page Authority and Its Importance Page Authority (PA) is a vital metric in the world of Search Engine Optimization (SEO) that measures the strength and credibility of individual web pages. It’s a score developed by Moz that predicts how well a...