Online Course from TiT
Digital Marketing Basics in 2024
With Certifications and Free Gift!
Welcome to the Basics of Digital Marketing Course, This course is designed for a diverse audience, including students, graduates, business owners, and entrepreneurs. This Three-hour online course offers a flexible and convenient way to explore the fundamental concepts of digital marketing.
Participants will gain insights into strategies that can help grow a business, understand the digital consumer journey, and learn how to measure the success of marketing campaigns using analytics.
Whether you’re looking to enhance your skills for a new career or seeking to drive your business forward in the digital age, this course is the perfect starting point to understand the dynamic world of digital marketing.
Course Details
Language
Tamil
Level
Beginner & Intermediate
Duration
3 Hours
Type
Online
Limited time offer*
Course Content
Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Importance in the Modern Business Environment
- Examples of Digital Marketing
Module 2: Key Components of Digital Marketing
Understanding Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
Module 3: Setting Up a Digital Marketing Strategy
Steps to Create an Effective Digital Marketing Strategy
- Identifying Target Audience
- Setting Clear Objectives
- Choosing the Right Marketing Channels
- Budgeting and Resource Allocation
Module 4: Introduction to SEO
Basics of Search Engine Optimization
- Importance of SEO in Digital Marketing
- On-page vs. Off-page SEO
- Keyword Research
Module 5: Social Media Marketing Basics
Leveraging Social Media Platforms
- Popular Platforms: Facebook, Instagram, LinkedIn
- Creating Engaging Content for Social Media
- Measuring Success in Social Media Marketing
Module 6: Exploring Content Marketing
Effective Content Marketing Strategies
- Types of Content: Blogs, Videos, Infographics
- Crafting Compelling Content
- Content Distribution Channels
Module 7: Basics of Email Marketing
Fundamentals of Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Analyzing Email Marketing Metrics
Module 8: Introduction to PPC Advertising
Getting Started with Pay-Per-Click Advertising
- Overview of PPC Campaigns
- Google Ads Basics
- Crafting Effective Ad Copy
Module 9: Measuring and Analyzing Digital Marketing Success
Key Metrics and Tools for Analysis
- Understanding Digital Marketing KPIs
- Tools for Digital Marketing Analysis (e.g., Google Analytics)
- Continuous Improvement & Optimization
Module 10: Supplementary Materials
- Downloadable Resources and Templates
- Recommended Reading and Further Learning
Free Gift!
Contact us via whatsApp. We provide you a Gift – worth Rs. 2000*
What’s Included
3 Hrs of Video Instruction
10+ Usefull Files
Certification
Free Digital vCard
Target audiences
- Students
- Recent Graduates
- Business owners
- Entrepreneurs
- Freelansers
- Professionals
- Career Changers
Requirements
- Intrest to Learn about Digital Marketing
- Internet connection for online learning.
- Basic English Skill
- Basic Computer Skills
Unlock Your Potential Today!
Enroll now and take the first step toward mastering new skills. Join our community and start your learning journey!
