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Frequently Asked Questions

Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer.

What is Web development?

Web development is the process of building and maintaining a Website.

We will create a Professional Website/Design that will have a Beautiful and Unique Look. Your Website will be easy to Navigate and Attract users on the first look with the Amazing Features.

What is SEM?

Search engine marketing (SEM) is a Paid digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs)

SEM is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website. Investing in SEM is a great way for you to grow brand awareness and increase sales.

What is SEO?

SEO stands for Search Engine Optimisation and is the art of optimising and growing your website so it appears at the top of the search engine rankings, which is where people look.

68% of online experiences begin with a search engine.

Internet users are in a rush. They put a question into Google such as “hairdresser near me” and they want to find the answer as quickly as possible. Because of this, you need to be on page one of Google, as high up the page as possible.

The good news is it’ll cost you much less than a salesperson!

What is a Technical Site Audit?

Technical SEO audit is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.

Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.

No matter how good your SEO content is, any number of technical issues can dramatically lower your website’s search ranking… 

What is PPC Ads?

Web development is the process of building and maintaining a Website.

We will create a Professional Website/Design that will have a Beautiful and Unique Look. Your Website will be easy to Navigate and Attract users on the first look with the Amazing Features.

What is Social Media Marketing?

Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Advertisers target their paid posts based on factors such as demographics, interests and sometimes even consumer behaviour. Your brand can also combine a number of these factors to narrow down your audience.

Web Development

Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness.

Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Why Do I Need SEO Plan for My Business?

As we all know, Search engine optimization is an essential component of a business’s marketing and sales strategy. With the fast-paced growth of the Internet and the demise of many traditional channels to reach customers and prospects, having a web presence has become increasingly important.

Reasons for forming and implementing a clear SEO strategy include:

  • To optimize your web presence and online visibility.
  • To build better branding for your business.
  • To increase your brand’s online credibility and trust.
  • To rank on top in the search engines.

Is It Worth Hiring A Digital Marketing Agency?

Yes, hiring digital marketing services is worth the investment as it’s increasingly cost-effective, highly productive, and can help you acquire an unbiased perspective on things.

What does Responsive mean?

Nowadays, users are using a variety of different devices of all different sizes and orientations.

As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly.

For example, the layout on a mobile device will be much narrower than the layout on a desktop.

How many Revisions are offered?

We offer unlimited* revisions. until you satisfied

If I'm not happy with your work or Design?

We’ll try again and again and We’ll give our best to make you 100% Satisfied. If still, We unable to make you satisfy then you will get a 50 to 60 % payment Refund.

What makes for a good web design?

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

What is lead generation?

Lead generation involves collecting potential customer information, including names, emails, addresses, and phone numbers.

This information will then allow brands to contact users in order to boost interest in products and services, and ultimately, improve sales.

Job applications, email subscriptions, events, and online content are all great sources for lead generation. 

Who will maintain and update the website?

This is entirely up to you. Our team is more than happy to continue maintenance on the website after the launch. Or we can recommend an appropriate CMS to update it internally.

Does site load speed affect my SEO?

Site load speed does in fact affect SEO, both directly and indirectly. Search engines consider various ranking factors when determining which pages are most relevant for a certain search query, and one of these factors is site load speed.

Site load speed can also lead to increased bounce rate and decreased average time spent, which can negatively affect SEO rankings.

What do I need for a website?

You need a domain name and a hosting account, Domain name is the name of your website e.g. www.yoursitename.com and hosting is the server where all your website’s data like images, text, and videos are stored.

Can you start working if I don't have domain and hosting?

Yes, We’ll Purchase Domain & Hosting For You. 

Do you provide hosting/domain name registration services?

We will guide you to purchase a domain and hosting service

What is Affiliate WebSite?

affiliate marketing involves referring to a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation.

What do you mean by a website with E-commerce functionality?

a website with an online store. Where you can sell your products or services. Ex: amazon.com

Technical Site SEO Audit

Does my website need an SEO Audit?

If you are trying to improve your website’s SEO ranking or want to know what you could be doing better, or just need some advice on other strategies you could be employing, then the short answer is Yes, you most likely need an SEO Audit to ensure you are doing everything possible (and correctly) to ensure a high SEO ranking.

Our SEO Audit Service will help you identify your website’s search engine optimization issues and strengths. As search engine optimization practices continue to evolve and change, your website’s search engine strategy needs to adapt in order to remain competitive in search. No website is ever perfectly optimized and we may open your eyes to issues that you may not have ever considered as being related to your search engine ranking.

How often should I get an SEO Audit?

Search engines regularly change their ranking algorithms and your competition is constantly updating their SEO strategies, so it is generally recommended that you audit your SEO every six months.

It would also be smart to do an SEO Audit before and after any major SEO implementation so you can measure its effectiveness.

Do you need special access to my website?

No, we do not need access to your website. Our SEO Audit process will simply observe the front end of your website.

What is a crawled URL?

Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts to find all your public pages from there.

What does ithooya's SEO Audit Service include?

Our SEO Audits include a complete analysis of your website (all Pages) as we review all of the factors that contribute to your SEO ranking. Based on our findings, we formulate an action plan for improvement.

Upon completion, you will receive…

  • 10+ page PDF Overview report containing our findings and recommendations.
  • 10+ in-depth Excel Reports for all your site URLs.

How long does it take?

It usually takes One to Three working days to complete an SEO Audit.

SEO / SEM / PPC Ads

Why Do I Need SEO Plan for My Business?

As we all know, Search engine optimization is an essential component of a business’s marketing and sales strategy. With the fast-paced growth of the Internet and the demise of many traditional channels to reach customers and prospects, having a web presence has become increasingly important.

Reasons for forming and implementing a clear SEO strategy include:

  • To optimize your web presence and online visibility.
  • To build better branding for your business.
  • To increase your brand’s online credibility and trust.
  • To rank on top in the search engines.

What is SEO?

SEO stands for Search Engine Optimisation and is the art of optimising and growing your website so it appears at the top of the search engine rankings, which is where people look.

68% of online experiences begin with a search engine.

Internet users are in a rush. They put a question into Google such as “hairdresser near me” and they want to find the answer as quickly as possible. Because of this, you need to be on page one of Google, as high up the page as possible.

The good news is it’ll cost you much less than a salesperson!

What is SEO / Website Audit?

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.

What is Benefits of SEO?

There are too many to list out. Here a few important ones:

  • SEO-based marketing is cost-effective.
  • Increase in website traffic, thus driving sales.
  • Increase in brand credibility with higher rankings.
  • A strong SEO campaign can be a long-term solution for your business.
  • Improvement in ROI compared to traditional marketing.
  • Gaining competitive advantage with better SEO services.
  • So, it’s vital to collaborate with the best SEO company like Vajra Global to benefit from specialized SEO services.

Is It Worth Hiring A Digital Marketing Agency?

Yes, hiring digital marketing services is worth the investment as it’s increasingly cost-effective, highly productive, and can help you acquire an unbiased perspective on things.

What is Social Media Marketing?

Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Advertisers target their paid posts based on factors such as demographics, interests and sometimes even consumer behaviour. Your brand can also combine a number of these factors to narrow down your audience.

Why is keyword research important?

Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for.

Many website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google, according to our study.

Does site load speed affect my SEO?

Site load speed does in fact affect SEO, both directly and indirectly. Search engines consider various ranking factors when determining which pages are most relevant for a certain search query, and one of these factors is site load speed.

Site load speed can also lead to increased bounce rate and decreased average time spent, which can negatively affect SEO rankings.

Which Is better SEO or PPC?

This is a very tricky question. As recommended by industry experts and marketing professionals, both are equally important in today’s business.

SEO and PPC go hand in hand to deliver the desired success. You wouldn’t be able to establish domain authority, organic brand affinity, and a wholly formed online presence without SEO. Similarly, you couldn’t granularly target prospects by demographic, behaviours, or keywords without PPC.

So, a smart organization understands the significance of both and adopts them.

What is SEM?

Search engine marketing (SEM) is a Paid digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs)

SEM is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website. Investing in SEM is a great way for you to grow brand awareness and increase sales.

What is PPC Ads?

Web development is the process of building and maintaining a Website.

We will create a Professional Website/Design that will have a Beautiful and Unique Look. Your Website will be easy to Navigate and Attract users on the first look with the Amazing Features.

What is On-Page SEO?

You would have come across this common term – On-page SEO. It refers to tactics or techniques utilized on or within a page to assist in ranking higher in the search engines.

On-page SEO includes both content and the HTML source code of any page (image optimization, keyword optimization, and so on), but not external links and other signals. Individual pages are leveraged to earn more traffic in search engines.

What is Keyword Research?

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. 

Ex Keyword:  “Pet Shops in Chennai

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